The Importance Of Branding Your Art Printable Etsy Business Or Any Other Online Business!

Join The Art Printables On Etsy Course waiting list for 50% OFF -

Branding is a topic that we dig deep into on my “Art Printables On Etsy” course, in order to help you build a strong, sustainable art printable Etsy business.

So if you’re thinking about creating your own art printable Etsy shop or if you’re struggling to make consistent sales in your existing Etsy store then definately click the link below to discover more about the kick-ass Ecourse and grab 50% OFF during it’s open launch on 1st January 2019!

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Hey guys,

So in this video I want to talk to you about a HUGE subject when it comes to not only your art printable Etsy business but pretty much any business you decide to create online…

WHY CREATING A BRAND IDENTITY IS SO IMPORTANT!

Creating a cohesive environment for your audience to explore, should be the main focus for any online website or shop!

Whether your visitors find you through a platform’s search engine (e.g. Etsy search bar) or through following a link on Pinterest, Instagram, Facebook or anywhere else, they should be able to instantly identify whether your shop or website speaks to them and their style simply by scanning over your branding and how you present your platform and your products.

Your color scheme, your font, your product imagery and even the name of your shop/website should give a clear and concise image of exactly what customer you're looking for.

It doesn't matter if your ideal customer loves girly art prints or hardcore grunge t-shirts, what's important is that when they click on your shop or website it sends them to a place that represents them and no one else!

When I first started my art printable Etsy shop, I had no clue about branding and what it took to create a relatable, cohesive space for my visitors and potential customers to browse.

I was so busy creating art printables as fast as I possibly could and fiddling around with my social media to really sit down and consider what audience I was actually trying to promote to and how I could present my website and products to them in a way that they’d LOVE and ENJOY!

Unfortunately, because of my lack of brand focus, I began filling up my shop with tons of random art printables that didn’t represent anyone but myself and although I slowly started to see traffic drizzle in, it was quite obvious by my conversion rate that no one wanted to stick around long enough to buy.

I racked my brain for days trying to figure out what was wrong and why I wasn’t making sales out the whoo ha like it appeared everyone else was…

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“Uhhh, I just don’t get it!”

A few days later I finally had the sense to step back, view my shop with fresh eyes and see for the FIRST TIME exactly what my audience and potential customers where actually seeing when they clicked over to my website.

So what did they see?

Well to be quite honest with myself and you guys… They saw a blooming mess!

At the time I had over 60+ random art printables that didn’t look like they belonged in same planet let alone in the same shop and even more depressing?

Glancing around my ramshackle art printable Etsy shop I couldn’t tell for the life of me who any of these art printables where designed for, what kind of home they would look good in or what on Earth made them any more special compared to the millions of other art printables you could pick up on the internet!

I’d neglected every element of my branding…

The half-hearted banner and shop logo i’de created gave no identity to my products, the color scheme was non existent, nothing looked smooth and cohesive together and what’s worse everything had zero personality and made zero impact to my target audience.

Safe to say, when visitors did actually make it to my shop… there was nothing in my branding to help them understand what I was selling, what type of person I created my artwork for or to let them know that this was a space that would most likely sell something perfect for them!

Once I realized my branding blunders, I got to work learning as much about branding as I possibly could and although it’s a HUGE topic, I managed to discover enough key elements to creating a brand identity that can attract my audience that I began to see my traffic but more importantly my CONVERSION rate in my Etsy shop jump up.

That’s why in this video I want to talk about the significance of creating a cohesive brand, whether you’re building an art printables Etsy shop or any other online business.

Join the 'Art Printables Academy' Course 50% Sale Waiting List!

Branding is a topic that we dig deep into on my “Art Printables On Etsy” course, in order to help you build a strong, sustainable art printable Etsy business -

So if you’re thinking about creating your own art printable Etsy shop or if you’re struggling to make consistent sales in your existing Etsy store then definately click the link below to discover more about the kick-ass Ecourse and grab 50% OFF during it’s open launch on 1st January 2019!